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Introducing ‘The Imo’s Collection’
Imo’s Pizza teams up with Series Six for merch launch featuring nostalgic Tees, socks, and more.
Imo’s Pizza, home of the Original St. Louis Style Pizza™ and renowned for its iconic St. Louis-style pizza, has exciting news for fans: the launch of ‘The Imo’s Collection’—a line of Imo’s-branded merchandise celebrating the beloved brand’s rich heritage.
Teaming up with Series Six, a locally owned apparel company known for its distinctive vintage-design style, Imo’s is bringing a touch of nostalgia to fans everywhere.
Series Six, founded by St. Louis native Sami Maurer, has long been celebrated for its unique approach to showcasing the spirit of St. Louis through vintage-inspired designs. Now, the company is proud to collaborate with Imo’s Pizza, creating a collection that pays homage to the brand’s storied history while capturing the essence of its timeless appeal.
Sami Maurer, founder of St. Louis apparel company, Series Six.
The Imo’s Collection: Nostalgic Designs, Modern Style
Featuring 17 pieces of apparel, drinkware, koozies, and more, The Imo’s Collection offers something for everyone in the family—from adults to youths, babies, and even pets. The designs draw inspiration from Imo’s original signage dating back to 1964, evoking a sense of nostalgia while embracing a modern aesthetic that resonates with fans old and new. It features familiar and celebrates elements of Imo’s history as The Square Beyond Compare®.
Exclusive Launch Event
To celebrate the debut of The Imo’s Collection, Imo’s and Series Six are hosting an open-house event at Series Six’s Richmond Heights storefront in the Boulevard Shopping Plaza on Thursday, Oct. 12, 2023. From 4 to 6 p.m., customers are invited to explore the collection while enjoying complimentary Imo’s pizza and beer samples from 4 Hands Brewery. Plus, customers who spend $20 will receive an Imo’s tote bag, and the first 50 customers to spend $50 or more on Imo’s collection merchandise will receive a free Imo’s pint glass.
A Dream Partnership
Nichole Carpenter, Director of Marketing for Imo’s, expressed excitement about the collaboration, stating, “Creating Imo’s-branded merchandise is something we’ve wanted to do for quite some time, and it’s something fans of the brand have been asking for as well. We always knew we wanted to work with a local company to make sure we do it the right way, and we found that partner in Series Six.”
Sami Maurer of Series Six echoed Carpenter’s sentiments, saying, “It’s a dream partnership to work with such an iconic and beloved St. Louis brand as Imo’s Pizza. I have been a lifelong fan of the Imo’s brand, and I am happy to share some of its history with others through this collection. And for the record, the middle squares of Imo’s are the best pieces of an Imo’s Pizza.”
“It’s a dream partnership to work with such an iconic and beloved St. Louis brand as Imo’s Pizza. I have been a lifelong fan of the Imo’s brand, and I am happy to share some of its history with others through this collection.”
Embrace the Imo’s Spirit
With The Imo’s Collection, fans can proudly showcase their love for Imo’s Pizza with stylish, nostalgia-infused merchandise. Whether you’re savoring a slice of your favorite pizza or strolling through the streets of St. Louis, The Imo’s Collection lets you carry a piece of Imo’s heritage wherever you go. Join us at the launch event and be a part of Imo’s history!
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